Netflix CEO Ted Sarandos has sparked fresh speculation surrounding Meghan Markle after quietly making a move that did not go unnoticed.
The streaming boss recently unfollowed the Duchess of Sussex and her lifestyle brand on Instagram, raising questions about the current state of their relationship as behind-the-scenes tensions and conflicting narratives continue to surface.
Ted Sarandos Quietly Unfollows Meghan Markle And Her Brand
The latest buzz began when it emerged that Ted Sarandos had quietly unfollowed Meghan Markle and her lifestyle venture, As Ever, on Instagram.
The decision reportedly happened around the same time Netflix distanced itself from the brand, fueling curiosity about whether the two events were connected.
Sarandos had previously been among the high-profile figures who followed Meghan when she returned to social media in early 2025. He also followed her business account, which initially launched as American Riviera Orchard before rebranding as As Ever.
However, both Meghan and the brand have now disappeared from his following list. Netflix’s Chief Content Officer Bela Bajaria is also said to have done the same, adding to speculation that something may have shifted internally.
Interestingly, Sarandos’ wife, Nicole Avant, still follows Meghan on Instagram, though she no longer follows the brand.
A Netflix source told the Daily Mail, “Nicole and Meghan are still friends.”
Meghan’s Netflix Relationship Faces Scrutiny
While the unfollowing alone raised eyebrows, it comes amid growing chatter about a possible cooling of relations between Netflix and the Sussexes.
In the past, Sarandos had openly praised Meghan, even referring to her as “the rock star” during a public appearance last year.
That admiration appeared tied to the success of the couple’s 2022 documentary, “Harry & Meghan,” which reportedly drove massive interest, with even small details featured in the show quickly selling out.
However, according to a Daily Mail report, the atmosphere behind the scenes may have shifted significantly.
The outlet reported that Meghan and her brand seemed to have been removed with “Stalinist thoroughness” by Netflix leadership, suggesting a deeper disconnect.
Sources also indicated that Sarandos and Bajaria had made private remarks about the couple that were “not complimentary,” though specifics were not disclosed.
Meghan Markle Brand Exit Raises Questions
Complicating matters further is the fate of Meghan’s lifestyle brand. Netflix had invested in the venture, but it ultimately failed to gain the traction expected, leading to its official end on March 6.
One insider summed up the disappointment, stating, “There was just all this jam. We had thought that there would be more to it.”
Meanwhile, those close to Meghan reportedly felt that Netflix had taken an overly cautious approach to the brand’s rollout, limiting its potential growth.
The disconnect between expectations and execution appears to have played a role in the decision to part ways, though neither side has publicly framed it as a fallout.
Conflicting Claims About Meghan And Netflix Tensions
As speculation intensified, reports surfaced claiming Sarandos had grown frustrated with Meghan Markle and Prince Harry.
One widely circulated claim suggested he would not engage in a call with Meghan “unless a lawyer was present on the line.”
Netflix quickly pushed back, calling the report “absolutely inaccurate.” Meghan and Harry’s attorney, Michael J. Kump, also strongly denied the claim, describing it as “blatantly false.”
According to Kump, Meghan remains in regular contact with Sarandos, noting that she has “been to his home, sans lawyers,” and continues to communicate with him directly.
At the same time, other insider accounts painted a more strained picture. One source told Variety, “The mood in the building is ‘We’re done’,” suggesting frustration within Netflix’s ranks.
There were also claims that Meghan had been difficult to work with at times, including allegations that she would leave Zoom calls mid-meeting or speak over Prince Harry.
Her legal team dismissed those claims, insisting she stepped away only to care for her children.
Meghan Markle’s Future With Netflix Remains Unclear
Despite the swirling rumors, Netflix executives have maintained that the partnership with Meghan and Harry is still intact.
At the “Next on Netflix” event on March 18, Bela Bajaria addressed the speculation directly, emphasizing that not everything reported should be taken at face value.
As The Blast reported, she reiterated that the relationship between the streaming giant and the Sussexes remains positive.
Bajaria also pointed to ongoing discussions around future projects, including potential film developments involving the couple. Reflecting on the nature of such partnerships, she added, “Deals come and go all the time. There are deals that are deals we don’t renew.”
Her comments suggest that while some collaborations may end, it does not necessarily signal a complete breakdown in relations.
Still, the timing of Sarandos’ social media move, combined with the recent developments surrounding Meghan’s brand and the mixed messaging from insiders, continues to fuel speculation.
For now, the situation remains layered, with public statements insisting everything is fine while subtle signals hint at a more complicated reality behind the scenes.
