Meghan Markle’s Lifestyle Brand Faces Major Setback As Netflix Cuts Ties

Netflix has reportedly ended its partnership with Meghan Markle‘s lifestyle brand As Ever, following the performance of some of her recent projects.

The collaboration was initially tied to her series “With Love, Meghan,” which has not continued beyond a second season and a Holiday special.

The development comes as Meghan Markle and Prince Harry continue working on other projects linked to their broader Netflix deal.

Netflix has reportedly ended its association with Meghan Markle’s lifestyle venture As Ever, marking a shift in their professional relationship following the performance of her recent projects.

According to an industry insider who spoke with Page Six, the decision came after Meghan’s lifestyle series “With Love, Meghan” failed to continue beyond its current run.

“Her show did not go on, so it did not make sense to continue the partnership,” the source explained.

A spokesperson for Netflix acknowledged the end of the collaboration in a statement, noting that “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand.”

The streamer added that it was pleased to have helped bring the concept to life during its early stages.

The statement read: “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

Representatives for As Ever also echoed that message, describing the partnership with Netflix during the launch phase as valuable.

They added that the brand has seen “meaningful and rapid growth” over its first year and is now positioned to move ahead on its own. “We have an exciting year ahead and can’t wait to share more,” they added.

Meghan and Prince Harry originally signed a widely reported $100 million production deal with Netflix in 2020 after stepping back from their roles in the British royal family.

Under that agreement, the couple produced several projects, including the successful 2023 documentary series “Harry & Meghan.”

However, some of their later releases did not generate the same level of attention. Projects such as the documentary “Polo” and the lifestyle series “With Love, Meghan” struggled to attract similar viewership.

The latter program, which also served as a promotional platform for products from As Ever, was reportedly not renewed for a third season after ratings declined.

Last August, reports indicated that the Sussexes had extended their arrangement with Netflix, though the revised deal was said to be worth significantly less than the original agreement.

Among the projects connected to the updated partnership were planned screen adaptations of “Meet Me at the Lake” by Carley Fortune and “The Wedding Date” by Jasmine Guillory.

Netflix reportedly paid about $3 million to secure the rights to “Meet Me at the Lake,” but insiders say both projects have remained stalled in development.

“Three years in development for a movie like this at Netflix isn’t good,” a Hollywood said.

Sources also noted that the couple’s documentary “Cookie Queen,” which premiered at the Sundance Film Festival earlier this year, has yet to secure a distribution deal.

Speaking about the brand last year, Meghan highlighted the significance of her collaboration with Netflix, explaining that the streaming giant was involved not only in producing her show but also as a business partner behind her lifestyle venture, As Ever.

The duchess described the partnership as a major step in bringing As Ever to life.

Although official sales numbers for As Ever products have not been publicly disclosed, the items released through the brand’s online store have reportedly continued to sell out quickly whenever they are restocked.

Recent data also suggests that interest in the brand’s website has been rising. According to figures compiled by Newsweek using analytics from Similarweb, traffic to the As Ever website increased by about 36 percent between October and January.

The site recorded approximately 196,800 visits in October, which climbed to more than 268,000 visits by January. The growth appeared gradual, with around 245,900 visits logged in December.

A source connected to As Ever told the Daily Express that the brand is still in its early phase but is encouraged by its current momentum.

The insider said the team believes the brand has strong long-term potential if development continues thoughtfully.

The source further noted that Meghan’s focus remains on expanding the business steadily while paying attention to the feedback and support coming from its growing community.