Now that the full 2026 FIFA World Cup schedule has been announced, Roadtrips is inviting travel advisors to begin planning early for what is expected to be the most in-demand sports travel event ever.
Set to be the largest World Cup in history — with a record 48 teams playing 104 matches in 16 host cities across the United States, Canada and Mexico from June 11 to July 19 – it will create unprecedented complexity and opportunity for customized sports travel planning.
Since 1992, Roadtrips has been providing completely customized luxury sports travel packages to the world’s most sought-after and exclusive sporting events, including the World Cup, Super Bowl, the Summer and Winter Games, Kentucky Derby, Indianapolis 500, the Masters, the Monaco Grand Prix and Wimbledon.
The company is partnering with travel advisors to design and deliver seamless, high-touch World Cup experiences for clients, including accommodations for all 104 matches in all host cities, personalized meet-and-greet services, private transportation solutions, exclusive access and curated experiences, on-site support teams and fully customized itineraries tailored to client preferences.
Roadtrips’ custom World Cup programs allow advisors to offer clients a range of options, from following a favorite team, to building a bespoke multi-city itinerary, to attending the high-demand finals week.
Dave Guenther, President of Roadtrips, part of Internova Travel Group, said: “With the schedule now available, advisors who act early will be best positioned to secure availability and deliver exceptional value to their clients.”
And Guenther continued: “Our team handles the logistics so advisors can focus on building relationships and growing their sports travel business.”
Travel advisors who already sell Roadtrips are encouraged to ensure their advisor registry information is up to date to participate in preferred commission programs, access marketing resources and receive ongoing product updates.
