Sara Tendulkar, daughter of Indian cricket legend Sachin Tendulkar, has become a social media powerhouse. She has surpassed the match fee her father earned during his cricketing prime in the 1990s.
While Sachin’s fame was built on record-breaking cricket performances, Sara’s success has stemmed from the digital era’s newest playing field – social media influence. With over 8.7 million Instagram followers, she has become one of India’s most sought-after lifestyle influencers, commanding top-tier brand partnerships across fashion, beauty, and travel sectors.
Sara Tendulkar: A rising star in fashion, lifestyle and digital Influence
Sara Tendulkar has strategically built a personal brand that blends elegance, education, and authenticity. Her Instagram feed features fashion-forward looks, wellness content and global travel diaries, all of which resonate strongly with India’s youth and aspirational audiences.
Her collaborations include luxury fashion platform Ajio Luxe and Korean beauty giant Laneige, among others. In 2025, she was also announced as the face of Australia’s “Come and Say G’day” global tourism campaign, a project worth over ₹1,000 crore. The campaign further cemented Sara’s growing international recognition and positioned her as a global ambassador for Indian youth representation in digital media.
Beyond her influencer role, Sara has expanded her professional portfolio through modeling assignments and her entrepreneurial venture, Sara Planners, an online brand specializing in customizable diaries and planners.
Despite her growing fame, Sara remains grounded in her educational and philanthropic pursuits. She holds a Master’s degree in Clinical and Public Health Nutrition from University College London (UCL), showcasing her academic depth beyond the glamour of social media.
She also serves as a Director at the Sachin Tendulkar Foundation, an initiative that focuses on child health, education and sports development across India.
Sara’s rise is emblematic of the changing dynamics of fame and income in India. During Sachin’s playing days, athletes primarily earned through match fees and endorsements. Today, Sara earns between ₹25 lakh to ₹30 lakh per sponsored Instagram post. This remarkable figure is much more than the match fee her father earned during his cricketing days – estimated at ₹90,000 to ₹1.25 lakh per game.
A legacy reinvented for the digital age
While Sachin’s cricketing legacy remains timeless, Sara has created her own digital legacy, blending her family name with a contemporary touch. Her rise from celebrity child to influential entrepreneur demonstrates the evolution of opportunities in the digital economy.
As she continues to expand her brand globally, Sara’s success story marks a generational shift – from earning fame through cricketing excellence to building influence through digital storytelling and personal branding.
