Shark Tank recently returned for Season 17 towards the end of September. Since then, fans have gotten to see a lot of new products and services, some of which they would like to purchase themselves. Recently, information has come out about the Snorinator anti-snoring pillows, an item set to be featured on the show, including where to buy them.
An Online Search Helped Lead To An Easy Solution For Snoring
For many, one thing that can ruin a good night’s sleep is someone in the house snoring loudly at night. A man named Lloyd Ecker learned this the hard way when his wife, Susan, used many measures to help deal with his snoring. This included nasal strips, mouthpieces, and even making him sleep on the couch.
Eventually, Lloyd looked online for help. During his search, he learned about an angle dubbed “Fowler’s position,” which is used in hospitals to help patients breathe more easily.
This gave Lloyd the idea to stack up some pillows to help imitate the angle, giving him a good night’s sleep. Over the following weeks, Lloyd began shaping foam into angled blocks.
On Social Media, The Snorinator Shared That Even ‘Sharks Need Sleep, Too’
Using it, the head and torso are kept upright, keeping airways open. Trying out multiple designs, Lloyd eventually settled on the final version: the “Snorinator.”
In the past, Lloyd and Susan had experience running businesses together. They decided to put these skills to good use with this new product. Instead of going to stores, they filmed demos, ran a crowdfunding campaign, and used early orders to fund manufacturing.

The Snorinator is made up of memory foam, without electronic or moving parts, and keeps the user at a 60-66 degree angle. The foam is also CertiPUR-Us certified with a removable cover.
For those wishing to purchase the Snorinator, the pillow is sold directly through Lloyd and Susan’s website. The two also answer emails themselves. The pillow is also still shipped from the factory that worked on the first batch.
Sales each come with a printed instruction guide and a card explaining the position. As noted by the All Shark Tank Products website, Lloyd also claimed that they weren’t trying to treat sleep apnea or diagnose anything. The only goal is to help deal with snoring.
The Snorinator also has an official Instagram account. Using the platform, it’s upcoming Shark Tank appearance, set for October 1, 2025, was recently highlighted. As it read, “Sharks need sleep too. Watch us on #SharkTank and see why the #Snorinator is the most effective anti-snoring pillow ever made. This Wednesday, October 1st, at 10pm EST. Live on #ABC, Stream later on #Hulu.”
What do you think about the Snorinator pillow? Are you keeping up with Shark Tank? Make sure you come back to TV Shows Ace for all the latest reality TV and celebrity news.
