Spotify says yesterday’s launch of its annual year-in-review feature, Spotify Wrapped, was its biggest ever. The streaming service reports that Wrapped 2025 saw over 200 million engaged users within the first 24 hours, 19% more than last year’s AI-centered flop. Last year, it took Wrapped 62 hours to reach 200 million users, the company noted.
Engaged users are counted as those who have viewed at least one of the stories within the Wrapped experience.
In addition, Spotify said Wrapped was shared more than 500 million times this year, 41% more than last year. This includes native shares from within the app, as well as screenshots and downloads.
In particular, markets like the U.S., India, Indonesia, Japan, Colombia and Thailand drove the metrics this year.
Wrapped, the popular annual review of Spotify’s users’ listening history and stats, had a rough reception last year, as people criticized the lack of detailed stats, and the focus on the inclusion of an AI podcast over other clever and creative data stories.
Spotify took that feedback into account for this year’s Wrapped, adding nearly a dozen new features and deeper data drives. While it did use AI behind the scenes, the new Wrapped didn’t include a consumer-facing AI experience.
Instead, Spotify focused on letting users connect with each other by allowing them to compare their “listening age,” their Wrapped group (a category of listeners), and with its first live, multiplayer feature, Wrapped Party, that offered real-time data and stat comparisons.
