Why brands need to stop treating sound as a backing trackNews DeskDecember 24, 20250 The biggest brands pour creativity into being instantly recognizable. A logo you can spot at 20 paces. A color palette…
Brands: Stay true to your core to winNews DeskDecember 24, 20250 I didn’t set out to found a tech company, much less a brand that would redefine the standard for outdoor…
The next big opportunity for health and beauty brandsNews DeskDecember 22, 20250 For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying…
This Week: Off-Price’s Moment to ShineBrian BaskinAugust 17, 20250 If and when tariffs start to reshape American consumer behaviour, it’s off-price retail — built around the dream of fashionable-enough…
This Week: Is Burberry’s Turnaround a Go?Brian BaskinMay 11, 20250 What’s Happening: Burberry reports first quarter results on May 14. The average analyst forecast is for same-store sales to fall…
Amazon Allies With Meta for Shopping Via Instagram, FacebookBloombergNovember 9, 20230 Two of tech’s largest players, Amazon and Facebook parent Meta Platforms Inc., are testing a feature that lets shoppers buy…