Browsing: direct-to-consumer

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and…

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New…

Shayeza WalidShayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact,…

It’s official: the fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the…

Wholesale relationships that once offered a clear path to visibility for emerging designers now come with margin compression that many…