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The luxury brand experience BAKARI is the latest collaboration between Tamar Braxton and Blac Chyna, which has been referred to as “the most luxurious brand experience on Earth.” The partnership brings forth dazzling timepieces, uncommonly found diamonds, and jewelry, which are meant for the people who “govern their fate”.
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It was a lovely day for Tamara Braxton Instagrammed a photo that featured her and Blac Chyna. The BAKARI brand symbolizes “the purest form of wealth” and invites the followers to become VIPs where “royalty is not born… it is chosen.” Beside the post it claims about the brand’s founder Steve Bakari, “Tap into greatness” and get onto the VIP list through the website. The visual was directed by Mike Ho and the shoot was done by Will Raver, both of them made the announcement engaging.
This joint venture is a tremendous breakthrough for both celebrities. Tamar Braxton, who is recognized for her vocal talent and TV shows, is gradually opening more business doors. Blac Chyna, who has made an effort to improve her public image, adds her character to the marketing of the luxuries brand. The two together personify the brand’s messaging of self-made royals and extravagant luxury.
The reception to the news has been overwhelmingly positive with most people being on the brand’s side when it comes to the concept and visual presentation. Among the comments, one user lauded the founder by stating, “Everyone knows Steve is the best in the game!” and other users supported this view by saying that the brand’s founder is a trendsetter in the industry.
The founders of this project were “the lucky ones” and received specific recognition from the audience. “Mike Ho looks good, brother,” a follower commented about the director, and another one called him “the best director” then. This recognition of the technical quality indicates that the visual presentation has left the audience very impressed.
There were a few comments pointing out that the two women who starred in the campaign have a lot of charisma were posted. “SEXY as fvck Ladies… y’all THE REAL FVCKN JEWEL,” one devoted follower wrote, thereby he mirrored the general acceptance of Braxton and Chyna’s presence in the brand experience. Another one simply stated, “Wowwwwwwww no1 and only S.B,” indicating how much one is excited about the collaboration.
The brand’s discourse on self-determination and chosen nobility was acknowledged positively by some observers. One comment shouted, “lets goo !! to hard the baddest queen,” and thus the empowerment theme, which was derived from the brand’s philosophy, was celebrated. The idea of creating one’s own royal status rather than inheriting it seems to appeal to the brand’s clientele.
BAKARI makes the sale and the promise of exclusive access to fine jewelry and watches to secure a high-end luxury market position. The brand’s emphasis on destiny and audacity suggests that its target audience consists of those who perceive luxury consumption as a form of personal power and success rather than just a way to display status. This attribute distinguishes it from traditional luxury brands that often embellish their lineage and legacy.
Both Tamar Braxton and Blac Chyna have their own personal brands that endorse BAKARI’s message of revolution and self-creation. The transition of Braxton’s career from music, television, and business to the current state has been remarkable. Chyna’s personal life has been marked by both professional and personal reinvention. The brand narrative about crafting one’s own history becomes less fictional with them.
This luxury brand inauguration is timely when the market for celebrity-backed luxury goods continues to grow. The consumers are increasingly searching for brands with strong stories and personal relationships with the facilitators and spokespeople. BAKARI’s focus on “Kings & Queens who rule their own destiny” aligns with the contemporary demands for authenticity and empowerment through luxury consumption.
While the brand is set to roll out its VIP program and expand its product line, the initial presentation with Tamar Braxton and Blac Chyna already speaks of exclusivity and aspiration. The emphasis on rare diamonds and renowned jewels suggests that the offerings are at the top end of the luxury market, yet the communication makes it possible for anyone who understands the brand’s philosophy of self-made royalty to feel part of it.
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The collaboration has not only resulted in new successful projects for both stars but also introduced a new luxury brand as well. There is no doubt that BAKARI, with its amazing visual presentation and strong brand identity, has entered the market with the great support of celebrities and a very appealing tale of personal power and luxury success. This brand experience represents a new chapter for both celebrities.
