Instagram/@erindanalichy
The Real Housewives of New York actresses get to talk about all of the cosmetic treatments that help her retain her signature look under the stress of being a mom. The reality star and designer opened up about the Xeomin injections she gets from Dr. Belkin, which she considers a core part of her self-care routine-for a sponsored post.
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A very laid-back video from the doctor’s office with Lichy conversing went viral. “I’m so excited to be back here to get my Xiumin treatment,” she says in the clip. “Xiumin allows me to look like myself, so I love that.” She stated that holding to her natural expression was the number-one priority-And the doctor emphasized that the selection of this “double purified” neurotoxin would be perfect for someone wanting to soften lines but not overdo it.
The injections are given to her every three or four months, focusing on the frown lines, forehead, and crow’s feet. “It’s part of my self-care,” said Lichy, “And now that I’m a mom, I really need to carve out these moments for myself.” She called the injections a “staple” in her routine, after which the doctor added: “We’re going to go super light on the forehead with this, and then get the little lines around her eyes.” The post included the safety disclosures required for prescription treatments like these and stated possible side effects.
Many reactions came from her followers to the disclosure, most of them fervently supporting the actress and the product. “Love Erin & xeo! 💙” was one, expressing the general sentiment of a large number of commenters. Another even went as far as to say, “Running to Dr. Belkin immediately 🏃🏻♀️,” which really shows how important is the endorsement from Lichy for her audience.
All the warm comments included: “Obessed w @erindanalichy & obsessed w Xeomin!!!” and “I need @xeominaesthetic in my life!” The last comment sparked a mini-testimonial from another user who responded, “honestly the best only thing I’ll use,” which implies it is very loyal and very happy about seeing their favorite product endorsed by someone they admire.
Still, the post came under scrutiny as it was attacked from opposite angles. Sponsored by reality stars has received criticism for doing that when it comes across as kitsch and not at all genuine. One user began an almost indictment: “I liked her initially on housewives…..but all these ‘paid partnerships…./ sponsorships…’ lacks integrity & authenticity. Just looks like you’re so hard up for a buck.” One of many dilemmas is made clear by this comment surrounding public figures monetize their platforms when, conversely, sometimes credibility might be countered by different avenues for commercial gains.
For Lichy, this peek into her upkeep for herself is the tip of a much larger iceberg about modern motherhood and self-care in the public eye. The actress casts the treatment as a very needed, well-deserved break from reality. In the whirlwind of reality television and holding down a household, these cosmetically aided escapes are her little secret-even if it is quite the expensive version of self-care. This concept would strike a chord with many, but using cosmetics might be miles away from conventional for the average woman.
Nevertheless, the post has brought a personal slant to a very widely understood yet rarely spoken-of aesthetic procedure. She has shared her very personal story, hence bringing about a bit more in the debate on beauty, aging, and the decisions women make for themselves behind the veil of public scrutiny. She feels that it’s okay to be very transparent about it because sometimes, looking like herself takes a little helping hand.
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Her journey as a mother is an important part of her life.
