Threads, Meta’s X rival, continues to ship new features at a rapid pace. Shortly after the launch of communities and disappearing “ghost posts,” the social networking app on Thursday introduced new tools that will give users more control over their conversations on the platform.
One new feature, reply approvals, will allow you to decide which replies from other users will appear on your posts — before anyone else can see them.
While Threads, like other social networks, already offers tools that let you limit replies to people you follow, your followers, or people you mention, the new feature allows you to keep your replies open to all without the negative consequences of having discussions derailed.
As the company explains, these tools will help you “set the tone of the conversation,” and give users more choice. It’s a unique way to balance users’ interest in engaging in more public conversations, but one where the poster — not those replying — still has the power.
In addition, the company is rolling out new Activity feed filters that will allow you to more easily view the replies from people you follow or those that include mentions. These join other options like Verified, Quotes, Reposts, and more as other ways to filter replies.
Meta announced during its third-quarter earnings call this week that Threads has now reached 150 million daily active users, up from over 100 million in December 2024. In August, the company said the network had topped more than 400 million monthly active users, as well.
As the app grows, Meta has been working to quickly monetize its traction, having now rolled out ads on the platform globally. It’s now moving to launch video ads.
Threads is still developing more consumer-facing features, too, as Instagram head Adam Mosseri announced this week that Threads is now testing controls that will allow users to tune their algorithm by adding and removing topics based on their interests.
