Dating app giant Tinder announced on Wednesday that it’s expanding its facial verification feature to more users in the U.S.
The facial verification feature, known as Face Check, requires new users to verify their identity by submitting a short video selfie. This initiative aims to reduce impersonation on the platform and ensure that people are not connected to bots or fake accounts.
Face Check creates a 3D video scan of the user’s face to verify its similarity with their profile pictures. Members who successfully complete the verification process earn a badge on their profiles, indicating to others that they have been verified. Additionally, the feature identifies whether the same face is utilized across different accounts, providing an additional safeguard against impersonation and fraudulent profiles.
Tinder says that the video selfies are deleted shortly after review, but that it keeps a “non-reversible, encrypted face map and face vector,” which help verify new photos, spot fraud, and stop people from making duplicate accounts.
The Face Check feature has already been in place in California since June, as well as in Colombia and Canada. It’s also now available in Australia, India, and other countries across Southeast Asia.
Face Check will roll out to additional U.S. states in the coming months. It will also roll out to other dating apps owned by parent company Match Group in 2026.
Users have been leaving the Tinder app in recent years because of issues related to safety and privacy, along with unfavorable encounters with other users. The company is facing challenges in earning revenue from its user base, reporting a 7% drop in paying users during the second quarter of 2025.
Since launching the feature, Tinder claims to have already seen promising results, including a 60% reduction in the exposure to potential “bad actors” and a 40% decline in the number of “bad actor reports.”
Other companies have also recently introduced anti-scam facial recognition tests. For example, Meta uses similar technology to help users regain access to compromised Facebook or Instagram accounts. Additionally, Bumble offers photo verification, requiring members to take a selfie that mimics a pose they select to get verified.
