When the travel industry gathers for TravelPress Live!, June 16–17 at Evergreen Brick Works in Toronto, the conversations will go far beyond networking and show-floor buzz. This year’s event is packed with a dynamic lineup of education sessions designed to give travel advisors practical strategies, new perspectives, and fresh inspiration to grow their businesses.
From AI and social media conversion to accessible travel, luxury trends, and the evolving advisor-supplier relationship, the program reflects the realities—and opportunities—facing today’s travel professionals.
Here are some of the highlights…
A Keynote That Connects Food, Culture and Travel
One of the most anticipated moments of Day 1 will be the Spotlight Speaker session with renowned chef, restaurateur and storyteller Trevor Lui.
In his keynote, “From Plate to Place: How Culinary Storytelling Drives Destination Demand,” Lui will explore how food experiences increasingly shape where travellers choose to go. Drawing on his work celebrating cultural identity through cuisine, he’ll show how authentic culinary storytelling can become a powerful driver of destination discovery—and why the future of destination marketing may start at the table.
The Tools Advisors Need Right Now
Practical business strategies are front and centre throughout the program.
One session sure to draw a crowd is “AI Power Tools for Travel Advisors: Automate, Market & Scale Your Business.” As artificial intelligence rapidly reshapes the travel industry, this masterclass will show advisors how to integrate AI into their workflows—from marketing automation and client communication to itinerary building and trend analysis.
Advisors will also gain real-world insights during “How to Sell More with Tour Operators Right Now,” a candid conversation with leading operators about where the market is moving, what’s selling today, and how advisors can better align with supplier strategies to increase revenue.
For those looking to strengthen their digital presence, “Turning Social Followers into Booked Clients” will break down the content strategies and trust signals that actually convert online engagement into confirmed bookings.
Women Who Lead
Another highlight of Day 1 is the “Women Who Lead: Mentorship, Community, and Building Your Circle” conversation, which brings together influential voices shaping the future of the travel industry.
Hosted by female leaders from across the sector, the session will explore leadership journeys, mentorship, and the power of building supportive professional networks. Expect an honest and insightful conversation about career growth, visibility, and how women across the industry can help elevate one another while navigating leadership and long-term success.
Day 2 Keynote Spotlight: Adam Reid
Day 2 will feature a keynote from Adam Reid, author, producer and two-time Canadian Entertainer of the Year nominee.
Reid, founder of global media company REIDframed Studios, has built a digital storytelling platform that has generated more than five billion views worldwide. In his keynote, “Change IS the Destination,” Reid will explore how leaders and entrepreneurs can thrive in fast-moving industries by embracing disruption instead of resisting it.
Drawing on his experience in media, storytelling and global content creation, Reid will challenge attendees to rethink how they approach change—and how they can design businesses built for constant motion.
And so much more…
With dozens of sessions, conversations, and experiences planned across two days, TravelPress Live! promises to deliver one of the most engaging education programs the advisor community will see this year.
Explore the full agenda and plan your experience at:
https://travelpresslive.com/index.php/agenda/
Don’t miss out, register now:
https://travelpresslive.com/
