West Wilson Turns Spontaneous Game Day Fun Into Epic Surprises

NFL fans are in for some serious fun this season, as Captain Morgan is shaking things up with epic surprises and twists that sports enthusiasts won’t see coming. The company is teaming up with breakout reality TV star West Wilson, known for his time on Bravo’s “Summer House,” to promote its new interactive experience, “The Captain’s Challenge,” which will pop up at tailgates across the country, daring fans to be the biggest and loudest for ultimate bragging rights.

According to a press release sent to The Blast, Captain Morgan, America’s No. 1 Spiced Rum, is bringing a twist to this year’s NFL season with “The Captain’s Challenge,” daring fans to gather their crew of friends to welcome the unknown and convert their game day into the best part of their week.

Loyal football fans can pair their gameday energy with Captain Morgan by participating in challenges that will transform friendly rivalries into high-stakes competitions for ultimate “bragging rights” for their city.

And that’s not all there is to be excited about. At the end of the season, Captain Morgan is celebrating its initiative with an electrifying Super Bowl LX experience that comes with a special performance hosted in one lucky city.

“Summer House” star, sportswriter, and podcast host Wilson, couldn’t be more excited about his collaboration with Captain Morgan, and he’s encouraging fans to put their best foot forward when it comes to “The Captain’s Challenge.”

“You never know what The Captain’s Challenge is going to throw at you—but that’s the point,” said Wilson. “This football season, it’s all about how your crew shows up when the pressure’s on. I’m hyped to lead the charge – because after all, no tailgate is complete without Captain Morgan.”

Throughout the season, football fans will have the opportunity to win prizes, Captain Morgan gear, and upgraded game-day experiences, including one-of-a-kind stadium tours, tickets, and coveted sideline passes.

With Captain Morgan’s new campaign, the liquor giant is offering fans unforgettable experiences and inviting them to rally their group of family and friends for unexpected adventures.

Anne Nosko, VP at Captain Morgan, also spoke about the company’s new initiative, offering even more insight into the heart of the challenge.

“With the Captain’s Challenge, we’re tapping into a cultural phenomenon that’s fueling the next generation of fans—challenge culture,” Nosko said. “We’re giving crews a reason to shake up their game day rituals with a fun detour that can turn into unforgettable moments, the kind they’ll be talking about long after the final whistle.”

And this isn’t Wilson’s only collab with Captain Morgan. He previously spoke with The Blast about his joint partnership with Captain Morgan Sliced and Pluto Golf, saying, “Captain Morgan and I got together two summers ago with the Sliced canned beverage and the theme was like slicing things off your bucket list and there was a lot of travel based fun promos.”

That led to him working with the company again this summer on the golf course, a pairing he described as “kind of perfect,” considering he hasn’t perfected his own swing just yet.

“It kinda works. I was just joking that we did our first video shoot and they told me to drive the ball and the first thing it did was slice into the woods. It kind of worked for what we were trying to accomplish so this is perfect,” he said.

With his ongoing collaborations with Captain Morgan, wrapping production on the upcoming season of “Summer House,” working with Complex, and recording a podcast, Wilson has much on his plate.

However, it’s not as bad as it may seem, as the Missouri native explained he likes it this way.

“I’m busy a lot and all over the place but I’ve sort of made a promise to myself to keep focused on other things other than just the reality TV portion of my life,” he said. “I mean, sports are important to me anyway, that’s always been something I loved.”