Web hosting platform WordPress.com is making a change that could impact the web’s makeup. The company announced Friday that it will now allow AI agents to draft, edit, and publish content on customers’ websites, as well as manage comments, update and fix metadata, organize content with tags and categories.
All of this is controlled through an interface where the website’s owner explains what they want to do using natural language commands.
With these new capabilities, websites could be almost entirely created and run via AI agents controlled by humans. This lowers the barrier to setting up and maintaining websites; it may also help fill the web with content no longer written by people, but by machines.
As a publishing platform, WordPress powers over 43% of all websites on the internet. The hosted version at WordPress.com represents only a small fraction of that total. Still, its network of websites has a sizable footprint, seeing 20 billion pageviews and 409 million unique visitors every month.
The new AI capabilities follows the introduction of MCP support on WordPress.com last fall. MCP, or Model Context Protocol, is a newer standard that allows applications to provide context to large language models (LLMs). With WordPress.com’s MCP support, AI assistants have been able to connect to the platform to give customers visibility into their site’s content, settings, and analytics from their preferred AI app, like Claude Desktop, Cursor, VS Code, or others.
Now, WordPress.com will allow AI agents to not only read the site’s content but also create posts, landing pages, About pages as well as make structural changes.
At launch, the AI agents will also be able to approve, reply to, and clean up comments; create, rename, and restructure categories and tags across the site; and fix alt text, captions, and titles to improve the site’s SEO. These changes and others are all tracked through the site’s Activity Log, the company notes.
Customers can author drafts for their AI agent to publish, tag, and categorize, along with a meta description. But they can opt to allow their AI agent to create a post or page by describing what they want to publish. The company says all changes require the user’s approval, and posts written by AI are saved as drafts by default.
Even with these limitations, the expanded capabilities could greatly speed up the creation of websites where humans aren’t doing much of the content creation.
The company also notes that the AI agent can search the site’s theme and design before it begins creating content, so it understands how to use the same colors, fonts, spacing, and block patterns.
To enable the new functionality on their account, WordPress.com customers will go to wordpress.com/mcp, then toggle on the capabilities they want to use. They can then connect their preferred AI client, such as Claude, Cursor, ChatGPT, or any other MCP-enabled tool, and begin creating.
While there are likely going to be concerns about what this means for the state of the web’s content, it’s worth noting that AI-authored posts can give human readers insight into how these models write and engage. Meta recently snapped up a social network called Moltbook, where AI agents were allowed to post, reply, and connect with one another. Anthropic has also experimented with letting an AI blog, with human oversight.
