For years, we’ve been wondering when Samsung would actually bring Ballie, its cute household companion robot, to market and now we finally have our answer: it won’t. After the planned summer 2025 release window came and went, the company has opted not to release the gizmo as a consumer product, at least not for the foreseeable future.
According to Bloomberg, Samsung has “indefinitely shelved” the robot. A spokesperson told the publication that the company will keep Ballie around as an “active innovation platform” internally. “After multiple years of real-world testing, it continues to inform how Samsung designs spatially aware, context-driven experiences, particularly in areas like smart home intelligence, ambient AI and privacy-by-design,” the spokesperson added.
There’s a sliver of a chance that Samsung will eventually bring Ballie to market, but that seems unlikely as things stand. So, six years after we first clapped eyes on the robot at CES 2020, (and two years after a redesigned larger version debuted), it appears to be doomed as a consumer device.
It’s a bit of a shame, as Ballie seemed like a fun gadget. In fairness to Samsung, companies are now likely having to be more judicious about what products — especially more experimental ones — go into full production amid rising costs of things like RAM.
