The European Commission has proposed new measures for Google aimed at bringing the tech giant’s search business into compliance with the Digital Markets Act. In order to allow third-party online search engines to be competitive with Google, the EC has recommended that Google permit those services to access its treasure trove of search engine data. As it stands, the proposal would require Google to let rivals see data points “such as ranking, query, click and view data, on fair, reasonable and non-discriminatory terms.”
“Data is a key input for online search and for developing new services, including AI,” said Teresa Ribera, the Commission’s executive vice-president for Clean, Just and Competitive Transition. “Access to this data should not be restricted in ways that could harm competition. In fast-moving markets, small changes can quickly have a big impact. We will not allow practices that risk closing markets or limiting choice.”
European regulators have been using the Digital Markets Act to hammer at Google’s dominant market position for several years. Beginning in March 2024, Google was required to be in compliance with the DMA and it did plan some changes in accordance with the legislation. A year later, though, the Commission levied preliminary charges against Google arguing that Google Search and the Play Store had not met their obligations for market competition. Google offered some possible adjustments to how search results are displayed in response, but it seems the regulator is going to keep fighting for more robust changes to Google’s search business.
If you think all that sounds like something Google is unwilling and unlikely to do, you’d be correct. For starters, the actual requirements for Google could change in the coming months. The EC is accepting comments on the proposed measures through May 1, and Google’s legal team is certain to have a lot of opinions to share. We’ve reached out to the company for a comment on these preliminary measures. A final, binding decision on Google’s next steps is due by July 27, so we’re expecting a lot of back-and-forth between the parties until that date.
