Anita Lal, the Indian entrepreneur and founder of lifestyle brand Good Earth, has launched a premium skincare line, Iti. The name is derived from a Sanskrit word meaning “As it is”, and will be available in Good Earth stores from April 28 after launching earlier in the month on its own e-commerce site.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice.
Or get in touch at support@businessoffashion.com
if you experience difficulties.
