Author: Daniela Morosini

Throughout human history, the most influential voices in men’s beauty — the ones that help shape and shift the billion-dollar male grooming market — have been wives, girlfriends and mothers around the world. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

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DBG Beauty, the Australian parent company of MCo Beauty, has appointed Michelle Kluz as global chief executive overseeing its portfolio of beauty brands. In addition to MCo Beauty, best-known for its “dupes” of popular prestige cosmetics, the company also has the skincare and cosmetics lines Nude by Nature, Esmi Minerals and Poni. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

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Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting: few of the most popular names from a decade ago have retained their former glory. But that doesn’t have to be the only outcome. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.

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Anita Lal, the Indian entrepreneur and founder of lifestyle brand Good Earth, has launched a premium skincare line, Iti. The name is derived from a Sanskrit word meaning “As it is”, and will be available in Good Earth stores from April 28 after launching earlier in the month on its own e-commerce site. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

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