X is closing its Communities feature in May, X Head of Product Nikita Bier has announced. Communities were introduced before Twitter was acquired and rebranded by Elon Musk, and act as a way for users to create, join and moderate public groups focused on a particular interest. Communities make it possible to follow a feed made up of only the people or subject matter you care about, but they haven’t been used at the scale the social platform wanted.
“Communities had a great vision, but they were used by less than 0.4% of users — yet contributed to 80% of spam reports, financial scams, and malware on X,” Bier said in a separate post. “It occupied half the team’s time some weeks, while the rest of the app suffered.” And while some real people did use groups to organize around niche topics, the most active groups were “user-acquisition channels for Kick or compensated clipper communities,” according to Bier, not really the intended uses for the feature in the first place.
X’s proposed replacement for Communities is its new XChat app, which can currently host group chats of up to 350 people, and will be expanded to support group chats of up to 1,000 people in the future, Bier says. Moderators are able to pin links in their Communities so members can join a group chat before the Communities feature is fully retired on May 30, an extension to the previously proposed deadline of May 6.
While that could keep groups together, a live group chat is fairly different from the asynchronous, separate-timeline-of-posts experience that Communities offered. Group chats are typically active and demand your attention in a way a separate feed doesn’t. To get a timeline of posts focused on an interest, users will now have to turn to X’s new custom timelines feature, which uses Grok to automatically organize posts into feeds focused on topics like food, art or photography.
