In its quest to become an all-in-one app, Spotify is now breaking into the fitness app world by offering “guided workout experiences” and on-demand Peloton classes. Premium subscribers will get access to Peloton‘s library of more than 1,400 classes in the app, while both Free and Premium can browse curated playlists (they’re listed under the genre “fitness.”)
Spotify
Spotify said the classes are primarily in English, but there are some options in Spanish and German. Like music and podcasts, Spotify lets you bounce between different devices for its fitness media, so you can start a video workout on your TV and switch to an audio-only version on your phone or smart speaker. Users can even download the classes for offline use.
The fitness category may feel like a sharp turn for Spotify, but the company said that nearly 70 percent of its Premium subscribers work out monthly and that fitness and workout content was one of the top use cases for its Prompted Playlist feature. Spotify has long been expanding its offerings outside of music, with its latest efforts giving users a way to buy physical books or create group chats.
