The Saint Lucia Tourism Authority (SLTA) is making it clear that it is committed to strengthening partnerships with the travel trade through its annual travel advisor incentive program — Saint Lucia Advisors Months (SLAM).
The program runs from June through November and features attractive booking incentives alongside exclusive accommodation rates for qualified travel advisors.
Designed to immerse travel professionals in the authentic Saint Lucian experience, SLAM offers participating advisors the opportunity to discover the island’s rich culture and natural beauty first-hand.
During their stay, advisors will enjoy curated land and sea excursions, guided tours and indulgent experiences showcasing the island’s diverse cuisine, tastes, sights and sounds.
The program also features a dedicated day of structured site inspections of Saint Lucia’s hotels and resorts, including the newly constructed holistic wellness property, LifeCo, and the new ultra-luxurious ten-bedroom estate villa, La belle Helene by Windjammer Landing, enabling advisors to gain first-hand insight into accommodation and amenities they can confidently recommend to clients.
Louis E. A. Lewis, CEO of the Saint Lucia Tourism Authority, said that: “This program is one of our most impactful initiatives for deepening engagement with our valued travel partners.”
Lewis continued: “By experiencing the destination first-hand, advisors are better equipped to authentically sell Saint Lucia’s unique blend of culture, adventure and hospitality. SLAM strengthens these relationships but also drives meaningful growth for our tourism sector by turning product knowledge into passion and bookings.”
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