Travel advisors were welcomed to an immersive “Energia Pura Vida” trade event at Arcadia Earth in Toronto’s The Well this week by the Costa Rican Tourism Board (ICT), its Costa Rican tourism partners and the Canadian team at VoX International.
Designed to move beyond traditional presentation-style trade events, the Toronto reception invited attendees to experience Costa Rica through experiential activations, immersive storytelling and meaningful face-to-face conversations inspired by the destination’s world-renowned “Pura Vida” lifestyle.
Hosted within the multi-sensory environment of Arcadia Earth, guests journeyed through interactive exhibits exploring themes tied to sustainability, biodiversity, conservation and human connection before arriving at the Costa Rica networking reception.
The venue was intentionally selected to align with Costa Rica’s global leadership in sustainable tourism and environmental stewardship.
Susan Webb, President of VoX International, said that: “Canada remains an incredibly important market for Costa Rica, and these events are designed to foster meaningful, long-term relationships between Costa Rican tourism partners and the Canadian travel trade community.”
Webb continued: “By creating engaging experiences like tonight’s event at Arcadia Earth, we’re able to showcase the spirit of Pura Vida in a way that feels authentic, memorable and deeply connected to Costa Rica’s values around sustainability, wellness and human connection.”
Ireth Rodríguez Villalobos, Head of Promotion and Marketing for the Costa Rican Tourism Board (ICT), explained that: “Costa Rica is much more than a destination – it is a feeling and a way of life rooted in wellbeing, sustainability and connection. Through the Energía Pura Vida roadshow, we are excited to strengthen our relationships with the Canadian travel trade while sharing the experiences, people and values that make Costa Rica so unique.”
The event featured:
- An interactive experience through Arcadia Earth’s environmental exhibits
- A “Costa Rican Passport” activation encouraging attendees to engage with participating partners through a guided networking journey
- Costa Rica-inspired sustainability storytelling woven throughout the event
- One-on-one networking opportunities with Costa Rican tourism partners
- Destination giveaways and prizing
- Curated discussions around Costa Rica’s outdoor adventure, wellness, culinary and biodiverse and sustainable tourism offerings
Gustavo Inciarte, Trade Account Manager at VoX International, said that: “Canadian travel advisors are looking for destinations that offer meaningful experiences, sustainability and emotional connection – and Costa Rica delivers on all of those fronts.”
He continued: “The Energía Pura Vida roadshow was created to bring Costa Rica to life through storytelling and personal connections with our partners, helping advisors better understand the incredible diversity of experiences available throughout the destination.”
The Toronto stop marked the first event in the two-city Canadian “Energía Pura Vida” roadshow, which visited Montreal the following night.
Go to www.VisitCostaRica.com for more.
