Brendan Vacations is launching a new FIT (Flexible Independent Travel) FAM — an exclusive trip to Ireland open to travel advisors across North America.
Running Oct. 17 to Oct. 22, 2026, the first-of-its-kind program gives advisors the unique opportunity to experience three distinct Brendan travel styles in a single, immersive week.
Whitney Ramirez, SVP Sales, Brendan Vacations North America, said that: “The best way to match a client with their perfect Celtic experience is to have lived it yourself, and Brendan Vacations’ new FIT FAM is built to help advisors do exactly that.”
And Ramirez continued: “Advisors will master the craft of selling Ireland through expert-led training, build relationships with fellow advisors and the Brendan Vacations team on-trip, and return equipped with firsthand knowledge of each of Brendan’s personalized FIT travel styles.”
The FAM includes three simultaneous itineraries, each offering a different perspective on Ireland through Seamless Rail, Luxurious Private Driver, and Intimate Small Group travel styles.
All three itineraries begin in Dublin and culminate in a shared finale at Ashford Castle, bringing the full advisor group together for a memorable closing experience at Ireland’s most iconic hotel.
The trips are hosted by Brendan Vacation’s Director of Sales, Katie Jessup, and Sales Managers Donna Looby and Kevin Loftus, giving advisors the opportunity to connect directly with the sales team while exploring the Emerald Isle.
Itineraries include:
- Kilkenny & Ashford Castle: See the medieval town of Kilkenny with a Local Host and join a storytelling tour visiting landmarks like Kilkenny Castle, Rothe House, and St. Canice’s Cathedral, along with a culinary walking tour.
- Westport & Ashford Castle: Explore the rich foodie scene of Westport, landscapes of Achill Island, cycle the Great Western Greenway, and visit the iconic Kylemore Abbey.
- Killarney & Ashford Castle: Visit Ireland’s scenic south, experiencing a jaunting car tour through Killarney National Park and exploring the Ring of Kerry, including a Deluxe Seaweed Experience, a MAKE TRAVEL MATTER Experience.
Once at Ashford Castle, advisors will enjoy a fine dining dinner at the George V Restaurant and take part in a falconry experience at the oldest falconry school in Ireland.
Catherine Reilly, Managing Director of Brendan Vacations, said that: “Travel advisors are at the core of everything we do, and this FAM is our commitment to that partnership in action.”
And she continued: “Ireland is in our DNA and we want every advisor who sells it to feel as passionate about it as we do. We are thrilled to be introducing this new opportunity for advisors to experience multiple Brendan travel styles in one journey, and look forward to making it an annual tradition.”
The FAM is open to travel advisors in Canada and the United States for USD $1,099 per person, with twin share accommodations. Advisors can apply in three steps: choose an itinerary, submit a short application, and receive confirmation before securing a place with a deposit.
Applications are open now and accepted on a rolling basis, with the first round of confirmations issued on June 15, 2026. Advisors can apply here and are encouraged to apply early to secure their preferred itinerary.
Go to https://www.brendanvacations.com/en-ca for more.
