AI’s Impact on SaaS Will Be Uneven. Here’s What Leaders Need to Know.

For two decades, software-as-a-service (SaaS) grew by digitizing workflows. Customer relationship management systems recorded sales activity. Field-service platforms scheduled jobs, retrieved customer histories, and fed upsell opportunities back into sales teams. The model created value by taking opaque or messy information and putting it in workers’ hands. Before AI coding tools, few buyers were positioned to build comparable feature sets in-house.