Maria Becerra pulled back the curtain on the making of “Be Magic,” the latest campaign she filmed with footwear brand Xtishoes. The footage looks like a seriously good time.
The Argentine singer shared a behind-the-scenes video on Instagram, giving followers an inside look at what went into the shoot. In her Spanish-language caption, Becerra described it as “a day full of energy to bring this very special campaign to life.” She added that she was sharing “a little of what the filming was like” – a teaser frame that hints at more content still to come. The official hashtag for the project is #BeMagic.
For anyone not already deep in the Latin music world, Becerra is a big deal. She grew up in Quilmes, just outside Buenos Aires, and broke through as one of Argentina’s most exciting young artists in the early 2020s. Her sound is rooted in reggaeton and urban pop. She’s built a following that stretches well beyond Argentina, with fans across Latin America and into international markets. Collaborations with major names in the genre have kept her profile climbing, and 2026 has been no exception.
Brand campaigns are a natural part of that picture. Artists at Becerra’s level draw interest from lifestyle and fashion brands looking to connect with younger audiences. Xtishoes landing her as the face of “Be Magic” is a strong pairing. The campaign name fits her image well – she’s known for a bold, high-energy sound, and the behind-the-scenes clip carries that same vibe.
The footage gives fans the kind of access they tend to respond to. Seeing real moments from a shoot – the setup, the crew, the energy between takes – adds warmth to what could otherwise just be a polished ad. Sharing it now builds anticipation. She’s not giving everything away at once.
The comments section filled with messages in Spanish and Portuguese from followers across Latin America, with enthusiasm for the campaign and what’s still ahead. Becerra’s audience doesn’t stay in one country – it moves.
The structured #BeMagic hashtag and Becerra’s own phrasing both point to a coordinated rollout with more drops planned. Calling the clip “a little of what the filming was like” is deliberate. She’s holding the rest back for a reason.
For Xtishoes, the partnership brings genuine cultural reach. For Becerra, it adds another chapter to what’s been an active year across music and brand work alike.
The full “Be Magic” campaign is still to come. The audience, going by early reactions, is clearly ready for it.
