When we asked leading AI systems—ChatGPT, Claude, and Gemini—for running shoe recommendations, the relatively small brand Brooks appeared reliably. Nike, the world’s largest athletic brand, appeared far less consistently. This pattern reflects a fundamental shift in how brands compete when AI systems mediate product discovery.
How to Get AI to Surface Your Brand
By News Desk
News Desk
News Desk is the dedicated editorial force behind News On Click. Comprised of experienced journalists, writers, and editors, our team is united by a shared passion for delivering high-quality, credible news to a global audience.
Add A Comment