Everyone remembers when Adidas dropped Kanye. Almost nobody noticed when they started winning without him, until suddenly they were everywhere again. After losing an estimated $1.7 billion in annual Yeezy revenue, Adidas leaned into its own heritage instead of chasing clout.
On this episode of FC Explains, we dive into the comeback, from Oasis fans showing up to shows already dressed in the three stripes to Bad Bunny debuting his signature shoe at the Super Bowl. None of it was an accident.
