Spotify is introducing a new “AI Persona” label that will be displayed on artist profiles that may be AI-generated.
The feature, which will roll out mid-September, is in response to users telling Spotify that “that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated.” While AI-generated artists can self-disclose, Spotify will also add the label to profiles that it suspects are AI-generated.
The company adds that it won’t promote AI Personas in any editorial or algorithmic recommendations. This means that you will only see their content if you follow AI Personas.
“While we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music,” wrote the company.
Leading up to the mid-September rollout of the badges, Spotify says artists can share that their profile is an AI Persona through Spotify for Artists. “We hope artists will be transparent, so we are giving them the opportunity to disclose, but we won’t rely on self-disclosure alone,” the company says, hence the impending badges.
This new feature joins the platform’s existing AI Credits and SongDNA tools that help identify AI-generated music.
Image credit: Spotify
Source: Spotify Via: Android Authority
