Last week, travelbrands officially unveiled a bold new rebrand, reflecting the company’s continued transformation and setting the foundation for its next chapter of growth, innovation, and global connectivity across the travel industry.
As the organization celebrates 145 years of combined travel history this May, travelbrands embraced the opportunity to evolve with intention.
Built around its philosophy of Change & Create — change with purpose, create with passion — the rebrand reflects a modern, global, connected, and inspiring organization backed by the global strength and vision of its parent company, H.I.S.
It is more than a visual transformation, with the new identity reinforcing travelbrands’ position as a leading travel ecosystem designed to support both travel advisors and Canadian travellers alike.
Sam Youssef, Senior Vice President of Marketing & Partnerships, travelbrands, explained that: “At its core, this rebrand is about creating a stronger emotional connection to travel. We wanted our brand to better reflect the inspiration, energy, and global possibilities that travel represents today. ‘Your Window to the World’ captures that vision — a more modern and unified expression of who we are, the experiences we help create, and the future we continue to build alongside travel advisors and travellers alike.”
While Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of travelbrands, pointed out that: “We’ve evolved into a far more connected and dynamic business, and our brand needed to evolve with us. This rebrand reflects both the scale of what we offer today and the future vision we have for travelbrands as we continue expanding and innovating within the travel space.”
The rebrand represents the continued evolution of travelbrands as a unified travel ecosystem. Through its portfolio of specialized divisions, the company delivers comprehensive travel solutions across flights, hotels, cruises, experiences, car rentals, and dynamic vacation packaging — empowering travel advisors and travellers with greater choice, flexibility, and expertise.
With more than 2 million hotels worldwide, over 85 airline partners, 20+ cruise lines, 10+ car rental partners, and a growing portfolio of travel products and experiences, travelbrands continues to strengthen its position as one of Canada’s leading travel companies.
The new travelbrands identity officially rolled out last week across all customer and trade touchpoints, including digital platforms, marketing channels, advisor resources, and brand experiences across the organization.
