Michael Jackson’s official Instagram account spotlighted a fan video this week: Akshay Pal dancing to “Beat It” in front of the Taj Mahal in India.
The clip is exactly what it sounds like. Pal works through the moves against one of the most photographed landmarks on Earth. It was shared as part of the #MyMJClips campaign. That campaign invites followers worldwide to film themselves enjoying Michael Jackson music at a location that matters to them.
The post from the official account framed it plainly: “Anywhere across the world, you can find someone enjoying the music of Michael Jackson.” Fans are encouraged to post their own clips using Michael Jackson’s official sounds on social media and tag them with #MyMJClips for a chance to be spotlighted.
That premise isn’t hard to believe. “Beat It” at the Taj Mahal makes a pretty compelling case on its own.
Michael Jackson died in June 2009 at age 50. His estate has stayed active on social media since then, releasing catalog content and fan-focused campaigns. #MyMJClips is part of that effort. It turns followers into the content and gives people a way to connect with the music on their own terms.
“Beat It” came out in 1983 on the “Thriller” album. Eddie Van Halen’s guitar solo gave the track a hard rock edge. That crossover appeal helped it find listeners well beyond Jackson’s pop fanbase. The song topped the Billboard Hot 100 and won two Grammys. Now in 2026, it’s the soundtrack to a fan dance in front of a monument built in the 17th century.
Jackson’s global reach didn’t shrink after his death. Streaming put his catalog in front of a whole new generation. Plenty of those listeners weren’t alive for the “Bad” era. Kids born long after “Thriller” dropped are still learning the moonwalk. That’s not nostalgia. That’s just how durable this music turned out to be.
The clip pulled in more than 129,000 likes on Instagram. For a fan-submitted video on a legacy artist’s account, that’s a solid show of enthusiasm.
Pal’s video gets at something simple. He didn’t set up a stage or book a rehearsal space. He went to the Taj Mahal and danced to “Beat It” in broad daylight. It felt right.
The campaign is built on that feeling. The music follows people. It doesn’t wait for the right venue. The #MyMJClips idea is that those moments are worth sharing. At a world landmark or a neighborhood corner, the location doesn’t really matter. The song is the common thread.
Got a location that moves you? The official account is asking people to post it. The Taj Mahal is a tough backdrop to top. But that’s kind of the point. You’re not competing. You’re just sharing the moment.
