Author: BoF Insights

Fashion and sports players in Europe are betting big on e-commerce: 40 percent of brands and retailers plan to increase investment in e-commerce relative to other channels over the next year, and 47 percent now primarily see e-commerce as a platform for discovery and brand building, not just sales. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

For brands and retailers, the real risk isn’t falling behind on what’s new in e-commerce. It’s confusing activity with progress. Money and attention are pouring into AI and constant reinvention, while the basics that turn a browser into a buyer remain unresolved. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.