Author: BoF Studio

As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market.

People and recruitment leaders from Chanel, Saint Laurent, Anine Bing, Puig and L’Oréal, among others, gathered at Soho House Paris for a panel unpacking why hiring global talent has become a commercial imperative.

Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key extracts from the report, alongside analysis of the shifts reshaping promotional strategy.

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

Marriott International’s Edition brand has expanded into new destinations and experiential offerings to meet the shifting demands of affluent travellers.

Executives from Ganni, Givenchy, Lafayette 148, Monica Vinader, Stone Island, Tod’s Group, Versace and Victoria Beckham gathered at The Waverly Inn in New York City to discuss agentic commerce and how brands can deepen loyalty with shoppers.ARTIFICIAL INTELLIGENCEShare

Digital e-commerce is expanding and undergoing a major technological transformation, with annual growth projected at 6-11 percent in Europe and 7 percent in the US between 2022 and 2030, according to Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.

BoF and TikTok convened brand leaders, editors, and creators at Nine Orchard in New York to examine how fashion and media players can move beyond trend-chasing to build lasting communities on the platform.

As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.