Author: BoF Team

The Business of Beauty Global Forum returns to Stanly Ranch in Napa Valley, California this year, for the fourth edition of our unique beauty industry gathering. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

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Hype is associated with the worlds of streetwear and sneakers, but every brand needs to understand it. The ability to generate genuine, contagious excitement around a product is one of the most valuable skills in fashion — and one of the hardest to sustain. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

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