Author: Diana Pearl

Few brands are as synonymous with influencer marketing as Tarte.The makeup label throws some of social media’s most talked-about influencer trips, taking creators to far-flung destinations like Bora Bora and Dubai, putting them up in luxury hotels and, of course, giving them oodles of Tarte items like Maracuja lip plumping gloss and Shape Tape concealer, as well as additional gifts like clothing from Revolve and Dyson AirWrap stylers. It’s created custom product bundles with mega creators like Tana Mongeau and Vidya Gopalan. On top of all that, the brand regularly gifts products to thousands of smaller creators, who then are…

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