Author: Diana Pearl
Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.
Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy.
For most of the social-media era, it’s been an accepted truth that creators with smaller audiences are best at driving sales. But finding those mystical moneymakers was tricky, with an endless number of micro-influencers to choose from and limited data around who actually converts. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Influencers have plenty in common with personal shoppers — both recommend products and, whether by clients or affiliate links, get paid on commission. ShopMy wants to make the connection more explicit. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.