Author: Diana Pearl

At the height of her signature nap dress’ viral success in 2020, Hill House founder Nell Diamond encountered an uncomfortable question from a journalist: What happens when the hype inevitably fades? Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Ultra-fast-fashion e-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.

Cabourn is best remembered for his takes on workwear and military-inspired design.

Cabourn is best remembered for his takes on workwear and military-inspired design.

A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.

Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the future.