Author: Mike Sykes

Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope you all had a nice weekend! It’s still blisteringly cold here in the DMV. Pro-tip: It’s probably not a great idea to go outside in some New Balance 990s when there’s an inch of snow on the ground. You’ll ruin your socks. Oh, and the salt. Our brilliant executive editor, Brian, reminded me of the salt. Ruins the shoes. Yup. I need to invest in a good pair of boots, it seems. Today’s…

Good morning, friends! Happy Friday! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Done with all that holiday shopping yet? I’m certainly not. I won’t lie to y’all — I feel like I’ve done more shopping for myself than everyone else at this point. Am I ashamed? Yes, a bit. Will I get over it once the packages arrive? Absolutely. Anyway, let’s jump in. QUICK HITS: Now, let’s dive in.The Need-To-Know on CollabsA good collaboration is priceless. It unifies brands and allows them to introduce…

Gymshark is inching closer to a new personal record. “We’re approaching $1 billion in sales now,” said Ben Francis, chief executive of the UK-based gymwear brand.The company, known for its $36 tees and $38 seamless leggings, is as close as it’s ever been to achieving that goal. Last July, at the close of its 2024 fiscal year, the company reported sales of £607 million ($807 million), up 9 percent year over year and marking its 12th consecutive year of growth. While Gymshark hasn’t put a specific deadline on when it plans to hit its billion-dollar benchmark, it has already begun…

Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. I hope you had a fantastic weekend!Thank y’all for voting in our Sneaker of the Year poll! We really appreciate your perspective. I think we’ll end up doing a lot more polls like this one for other stories down the line, so be on the lookout. Really love getting y’all involved in this stuff. QUICK HITS: Now, let’s dive in.The World Cup Is Already HereThe calendar hasn’t officially flipped yet, and we’re already seeing…

This article is adapted from The Kicks You Wear, BoF’s sports and fashion newsletter. If you’d like to read more analysis like this on sneakers and such, click here to subscribe. Nike’s shakeup under Elliott Hill continues after the company made sweeping changes to its C-suite on Tuesday. What’s new:Nike announced it’s eliminating the roles of Muge Dogan, its chief technology officer, and Craig Williams, its chief commercial officer. Williams was a key driver for Jordan Brand’s success before shifting into his new CCO role with Nike in May 2023.Along with eliminating those roles, Nike is promoting Venkatesh Alagirisamy, its…

Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Happy December! I don’t like the fall/winter, but this is always one of my favourite months of the year. The holiday season is upon us, folks. I now have a valid excuse to buy that pair of shoes I’ve been eyeing for months. DO ME A FAVOUR and vote for your sneaker of the year here via this Google form! It’s not too late to make your choice. We’ve got a lot of entries…

Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope you had a fantastic holiday if you’re reading this from the US. For everyone else, I hope you had a fabulous, turkey-less weekend filled with Black Friday deals. QUICK HITS: Mielle Organics announced a partnership with the NFL last week as the league’s first-ever textured hair sponsor. This is extremely cool. In a bit of a surprise twist over the weekend, A$AP Rocky has been named Chanel’s newest brand ambassador. Rocky keeps popping…

Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope you had a fantastic weekend. If you’re in the US, hope you’ve got a good Thanksgiving planned! HOUSEKEEPING: TKYW will be out for Friday. The newsletter will be back next Tuesday. QUICK HITS: Here’s a BoF exclusive from our pal, Lei, on the opening of Kith’s new London flagship. This space looks incredible. StockX and Kalshi’s new partnership is so wild. You can bet on things like the price of a Labubu a…

Mike Amiri’s eponymous brand carved its way into the zeitgeist by fusing streetwear and rock n’ roll fashion staples into a fresh Americana aesthetic that was ever-present throughout the 2010s. The brand has established its presence in Europe through wholesale distribution channels and appearances at Paris Fashion Week. It also opened a European headquarters in Milan earlier this year. But now, Amiri is finally planting down retail roots in one of fashion’s most essential regions.Amiri opened its first boutique in Europe with the opening of its Milan flagship store. In what the brand described as a fusion of its California…

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time this morning. Happy Friday! I hope you’ve got a great weekend planned. Good news, gang! The Business of Fashion just released its annual State of Fashion report. It explores some of the hottest topics and touchpoints of the fashion industry in 2025, including the tariff conversation, the role AI plays and more. Looks like we have a nice weekend read on our hands, folks. QUICK HITS: Alright, let’s get down to business. Sephora Links With…