Author: Mike Sykes
Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.
Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Happy Father’s Day to all the dads out there. I hope you had a fantastic weekend. I also hope everyone in the US had an opportunity to celebrate Juneteenth. I find it’s a great opportunity to reflect a bit and find reasons to appreciate the moment I’m in, despite external circumstances. I also got to spend some well-deserved quality time with the homies here in D.C., so that was nice. Please sign in to…
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.
The New York Knicks’ first NBA championship in 53 years has sparked a true zeitgeist moment that fashion is infiltrating at all levels.
Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time today. How about those Knicks, guys!!! Game 4 was insane. I got to watch in Brooklyn this week following a panel that I did earlier in the day. I still can’t believe that happened. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time today. I hope you had a great weekend. Mine was too short! Finally had a good string of some great summer weather out here in DC. It’s my season, folks. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the soccer royalty featured. But can it boost the brand’s standing in the sport?
Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time! I hope your weekend was fantastic and you’ve got a great week ahead of you. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.