Author: Rachael Griffiths
Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.
As several industry insiders forecast its decline, the ‘clean girl’ aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,’ signal consumer appetite for something new.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Consumer sentiment is slumping, but spending hasn’t collapsed – it’s bifurcated. Brands are leaning into desirability, newness and sharp pricing over blanket promos, while luxury department stores chase high-spending customers amid a shake-up. BoF reporters Cat Chen and Malique Morris break down what’s working – and what isn’t.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Welcome to Haul of Fame, your weekly roundup tracking the new products and ideas driving the beauty industry forward.Included in today’s issue: Billie Eilish, Celine, Chloé Parfums, E.l.f. Cosmetics, Facegym, Hairstory, Indē wild, Megababe, Paume, Rhode, Schwarzkopf and Tata Harper.But first…On Thursday, the models of Chloé’s AW26 show paraded down the runway in a full face of Saie, their cheeks rosy and skin dewy. It followed a busy week for the clean makeup label which, after years of anticipation, finally launched into retailer Credo Beauty on Wednesday.“It’s got the maximum space that we would ever give a brand,” Credo Beauty…
In 2013, Charlotte Tilbury launched her namesake label with Magic Cream, the not-so-secret-secret base for the makeup artist’s world-famous looks on models and Hollywood stars. 13 years later, on Thursday, Tilbury introduced a new iteration of the hero product: same look, same name, but a brand new formula.“Everything I create is born out of necessity,” Tilbury told The Business of Beauty. For the original Magic Cream, that necessity was the broken skin barrier of Tilbury’s jet-setting clients in desperate need of some fast-acting glow. For the new reformulation, the need was to introduce the breakthrough, proprietary multi-peptide Recoverstem to the…