Author: Rachael Griffiths
The German conglomerate co-led a funding round for the UK biotech beauty brand, which makes alternatives to hair extensions.
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
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Edgewell personal care reported better than expected second quarter earnings on Wednesday, with modest sales growth and earnings ahead of analyst forecasts. However, the company reported a decline in profitability. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky strategy for an industry never too far from actual controversy.
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
The company will leverage its omnichannel network to scale the label, citing India as a priority market.
The UK magazine is introducing a multi-platform vertical and inaugural dedicated beauty print zine fronted by popstar Tyla.
Following its 2025 relaunch, Dave Shoemack has joined the fragrance house as chief executive, as former CEO and brand founder Frances Shoemack transitions to the role of creative director.