Ayo, Bella Hadid is not playing around this summer. The supermodel dropped the campaign reveal for Ore Bella’s “Blooming Fire” on Tuesday, and even the behind-the-scenes imagery is hitting different.
Sharna Osborne served as both photographer and film director on the shoot. That dual credit is significant. It points to video content coming alongside the stills. Osborne’s background in commercial and editorial photography suggests the final product will be polished. From what’s already been revealed, “Blooming Fire” looks like a campaign built with real visual ambition.
The creative team behind this shoot is stacked. Styling came from Ben Rucos. Hair was handled by Syd Hayes, makeup by Nadia Tayeh, and nail design by Cam Tran. Set designer Nicola Scarlino built out the visual world of the shoot, with production running through Northsix. Behind-the-scenes footage was captured by Maggie Nutley and Yasmine Diba. First assistant Rory Cole and digi op Vrinda Jelinek rounded out the crew.
Hadid tagged every single person involved. That level of acknowledgment isn’t something every campaign bothers with. It says something about how this shoot was run.
The campaign name “Blooming Fire” does exactly what it promises. Flowers and flames. Softness and heat at once. For Hadid, it’s a concept that maps naturally onto her public image. She’s operated in that dual register throughout her modeling career – ethereal in one frame, intense in the next. It’s part of what’s kept her at the top of this industry for over a decade.
Hadid’s career has spanned major runway appearances for some of the biggest houses in fashion. She’s appeared on Vogue covers across multiple international editions and built a social presence that reaches well beyond the fashion world. In recent years, she’s taken a more active role in projects she has real ownership over. Ore Bella is a central part of that direction.
“Blooming Fire” looks like a serious move for the brand. The crew Hadid put together for this shoot – full production, set design, and a director-photographer handling both formats – signals Ore Bella isn’t treating this as a casual drop. There’s real infrastructure behind it.
No confirmed release date for the full campaign has been announced yet. Tuesday’s reveal covered the concept, the team, and early visuals. Summer is prime season for fashion and beauty campaigns. “Blooming Fire” is clearly positioned to make its move in that window.
This is one to watch. Keep Ore Bella on your radar.
