Neymar Jr. is being called on to deliver.
Brazilian car insurance company Loovi posted a promotion on Instagram this week with a simple offer. If Brazil wins the 2026 FIFA World Cup, customers get six months of free car insurance. New sign-ups can lock in the deal for R$1 using the promo code HEXA.
HEXA has a specific meaning in Brazilian football. It refers to the country’s pursuit of a sixth World Cup title. Brazil has won five times – 1958, 1962, 1970, 1994, and 2002. They haven’t lifted the trophy in over 20 years, and that gap has made the longing more intense with each passing tournament. The word “hexa” has been woven into Brazilian sports culture for decades.
Loovi’s post made it clear who they’re counting on. “Ô Neymar, traz esse hexa por favor!” the brand wrote – roughly: “Hey Neymar, please bring us this sixth title!” The copy laid out the offer, the R$1 entry price, and the promo code HEXA. The post crossed 361,000 likes on Instagram. For a brand account, that’s a meaningful number. It signals the campaign connected with the audience it was after.
Neymar, 34, is Brazil’s all-time leading scorer. He spent years at Barcelona and Paris Saint-Germain. In 2023, he moved to Al-Hilal in Saudi Arabia. His career has been interrupted by serious injuries in recent years. His fitness heading into this tournament has been a closely watched storyline. His form at tournament time is one of the bigger open questions for the squad.
The 2026 World Cup kicks off in June and runs across the United States, Canada, and Mexico. It’s the first edition with 48 teams. Brazil is always a title contender, but recent tournaments have been rough. The 7-1 loss to Germany at home in 2014 still stings. A quarterfinal exit in 2022 added to the frustration. The pressure for hexa has been building for a long time.
For Loovi, this promotion is a low-risk, high-upside bet. If Brazil falls short, no free months go out. If Brazil wins, Loovi pays out the coverage. But they’d also be the brand that rode the hexa wave alongside 200 million football supporters. Most companies would take that deal.
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Putting Neymar’s name directly in the copy is no accident. Football and marketing have always been tangled up in Brazil, especially heading into a World Cup. The R$1 entry price lowers the barrier almost to nothing. A six-month payoff makes the reward feel real. The 361,000 likes suggest the formula worked.
Whether Neymar can actually deliver is a different conversation. Loovi has placed their bet.
