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Americans are drinking more coffee than ever, but 85% are brewing at home instead of visiting coffee cafes.
Americans are reaching for a cup of Joe at the highest level in 14 years, but they’re drinking it at home. This is great news for Keurig and Nespresso, not so great for coffee chains like Starbucks, which closed 400 stores last year as part of a $1 billion restructuring.
A National Coffee Association survey found 85% of Americans who drank coffee in the past day did so at home, the highest percentage since 2012. Three factors are driving the shift: remote work and hybrid schedules mean fewer commutes, historically high coffee prices are pushing consumers to cut costs, and home equipment now rivals barista quality.
U.S. coffee drinkers consume an average of 2.8 cups per day, totaling more than 500 million cups daily. For coffee shop owners, the challenge isn’t getting people to drink coffee. It’s convincing them to leave the house to do it.
Americans are reaching for a cup of Joe at the highest level in 14 years, but they’re drinking it at home. This is great news for Keurig and Nespresso, not so great for coffee chains like Starbucks, which closed 400 stores last year as part of a $1 billion restructuring.
A National Coffee Association survey found 85% of Americans who drank coffee in the past day did so at home, the highest percentage since 2012. Three factors are driving the shift: remote work and hybrid schedules mean fewer commutes, historically high coffee prices are pushing consumers to cut costs, and home equipment now rivals barista quality.
U.S. coffee drinkers consume an average of 2.8 cups per day, totaling more than 500 million cups daily. For coffee shop owners, the challenge isn’t getting people to drink coffee. It’s convincing them to leave the house to do it.
${reply?.comment_author}•
${reply?.comment_relative_time}
${reply?.comment_content}
`;
}
function createComment(comment, replies, isLastComment) {
const commentListDiv = document.getElementById(PublicCommentSelectors.LIST);
if (!commentListDiv) {
return;
}
const borderClasses = isLastComment ? ” : ‘tw:border-b tw:border-slate-200’;
const currentUser = window?.tp?.pianoId?.getUser() ?? null;
const currentUserInitials = currentUser
? getInitials(`${currentUser?.firstName ?? ”} ${currentUser?.lastName ?? ”}`)
: ”;
const repliesHTML = replies.length ? `
${replies.map(buildReplyHTML).join(”)}
` : ”;
const replyButtonHTML = allowsComments ? `
` : ”;
const replyFormHTML = allowsComments ? `
` : ”;
const commentDiv = `
${comment?.comment_author}•
${comment?.comment_relative_time}
${comment?.comment_content}
${replyButtonHTML}
${repliesHTML}
${replyFormHTML}
`;
commentListDiv.innerHTML += commentDiv;
}
function displayComments() {
// Empty out the comment list container before refreshing comments.
const commentListDiv = document.getElementById(PublicCommentSelectors.LIST);
commentListDiv.innerHTML = ”;
const comments = state?.comments ?? [];
if (!comments.length) {
return;
}
// Build a threaded structure: separate top-level from replies.
const repliesByParent = {};
const topLevelComments = [];
comments.forEach(comment => {
if (comment.comment_parent === 0) {
topLevelComments.push(comment);
} else {
const parentId = comment.comment_parent;
if (!repliesByParent[parentId]) {
repliesByParent[parentId] = [];
}
repliesByParent[parentId].push(comment);
}
});
// Apply top-level sort order. Server returns DESC; reverse for oldest-first.
if (state.sortOrder === ‘oldest’) {
topLevelComments.reverse();
}
// Replies always show oldest first within a thread (server returns DESC, so reverse).
Object.keys(repliesByParent).forEach(parentId => {
repliesByParent[parentId].reverse();
});
topLevelComments.forEach((comment, index) => {
const isLastComment = index === topLevelComments.length – 1;
const replies = repliesByParent[comment.comment_ID] ?? [];
createComment(comment, replies, isLastComment);
});
createCommentAvatars();
}
function updateCommentCount() {
const countDiv = document.getElementById(PublicCommentSelectors.COMMENT_COUNT);
const sortControls = document.getElementById(PublicCommentSelectors.SORT_CONTROLS);
if (!countDiv) {
return;
}
const count = state?.comments?.length ?? 0;
// Do not display if there are no comments.
if (count === 0) {
return;
}
countDiv.innerHTML = `${count} Comment${count > 1 ? ‘s’ : ”}`;
if (sortControls) {
sortControls.classList.remove(‘tw:hidden’);
sortControls.classList.add(‘tw:flex’);
}
}
function displayLoader(show) {
const loader = document.getElementById(PublicCommentSelectors.BUTTON_LOADER);
const text = document.getElementById(PublicCommentSelectors.BUTTON_TEXT);
if (!loader || !text) {
return;
}
// Show or hide the loader.
if (show) {
loader.classList.remove(‘tw:hidden’);
text.classList.add(‘tw:hidden’);
} else {
loader.classList.add(‘tw:hidden’);
text.classList.remove(‘tw:hidden’);
}
}
function displayError(error) {
const errorDiv = document.getElementById(PublicCommentSelectors.ERROR);
if (!errorDiv) {
return;
}
if (error) {
errorDiv.classList.add(‘tw:block’);
errorDiv.classList.remove(‘tw:hidden’);
errorDiv.textContent = `Comment submission error: ${error}`;
} else {
errorDiv.classList.remove(‘tw:block’);
errorDiv.classList.add(‘tw:hidden’);
errorDiv.textContent=””;
}
}
function clearCommentInput() {
const commentField = document.getElementById(PublicCommentSelectors.INPUT);
if (!commentField) {
return;
}
commentField.value=””;
}
function updateComments(comments = []) {
state.comments = comments;
displayComments();
updateCommentCount();
}
function runCommentProcess(type) {
if (type === ‘postComment’) {
const comment = document.getElementById(PublicCommentSelectors.INPUT);
if (!comment || !comment?.value) {
return;
}
// Hide errors, show loader.
displayError();
displayLoader(true);
}
const data = {
type,
postId: 424387,
};
// Get a fresh nonce and either fetch comments or post comment.
fetch(`${adminAjaxUrl}?action=ep_get_public_comment_nonce`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
// Handle errors.
if (!response.success) {
displayLoader(false);
console.error(‘Error getting nonce: ‘, response?.data?.message);
return;
}
const nonce = response?.data?.nonce;
// Get comments.
if (type === ‘getComments’) {
getComments(nonce);
return;
}
// Post comment.
if (type === ‘postComment’) {
postComment(nonce);
}
})
.catch((e) => {
displayLoader(false);
console.error(`Error running comment process ${type}: `, e);
});
}
function getComments(nonce) {
const data = {
nonce,
postId: 424387,
};
// Fetch comments.
fetch(`${adminAjaxUrl}?action=ep_get_public_comments`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
// Handle errors.
if (!response.success) {
displayLoader(false);
console.error(‘Error getting comments: ‘, response?.data?.message);
return;
}
updateComments(response?.data?.comments);
displayLoader(false);
})
.catch((e) => {
displayLoader(false);
console.error(‘Error getting comments: ‘, e);
});
}
function postComment(nonce) {
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user || !user?.uid) {
console.error(‘Error posting comment: Unauthorized. Submission aborted.’);
return;
}
const comment = document.getElementById(PublicCommentSelectors.INPUT);
if (!comment || !comment?.value) {
return;
}
const data = {
nonce,
comment: comment.value,
commentParent: 0,
postId: 424387,
uid: user?.uid,
};
// Post the comment.
fetch(`${adminAjaxUrl}?action=ep_create_public_comment`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
credentials: ‘include’,
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
// Handle errors.
if (!response.success) {
displayLoader(false);
displayError(response?.data?.message, true);
console.error(‘Error posting comment: ‘, response?.data?.message);
return;
}
// Handle success.
clearCommentInput();
runCommentProcess(‘getComments’);
})
.catch((e) => {
displayLoader(false);
displayError(e);
console.error(‘Error posting comment: ‘, e);
});
}
function toggleReplyForm(commentId) {
// Close any other open reply forms.
document.querySelectorAll(‘.ep-reply-form’).forEach(function(form) {
if (form.dataset.parentId !== String(commentId)) {
form.classList.add(‘tw:hidden’);
}
});
// Toggle the targeted reply form.
const targetForm = document.querySelector(‘.ep-reply-form[data-parent-id=”‘ + commentId + ‘”]’);
if (targetForm) {
targetForm.classList.toggle(‘tw:hidden’);
if (!targetForm.classList.contains(‘tw:hidden’)) {
targetForm.querySelector(‘.ep-reply-input’)?.focus();
}
}
}
function setReplyLoading(formEl, isLoading) {
const btn = formEl.querySelector(‘.ep-reply-submit’);
const btnText = formEl.querySelector(‘.ep-reply-button-text’);
if (!btn || !btnText) {
return;
}
if (isLoading) {
btnText.textContent=”Posting…”;
btn.disabled = true;
} else {
btnText.textContent=”Post Reply”;
btn.disabled = false;
}
}
function displayReplyError(formEl, error) {
const errorDiv = formEl.querySelector(‘.ep-reply-error’);
if (!errorDiv || !error) {
return;
}
errorDiv.textContent=”Reply error: ” + error;
errorDiv.classList.remove(‘tw:hidden’);
errorDiv.classList.add(‘tw:block’);
}
function clearReplyError(formEl) {
const errorDiv = formEl.querySelector(‘.ep-reply-error’);
if (!errorDiv) {
return;
}
errorDiv.textContent=””;
errorDiv.classList.add(‘tw:hidden’);
errorDiv.classList.remove(‘tw:block’);
}
function postReply(nonce, parentId, replyText, formEl) {
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user || !user?.uid) {
setReplyLoading(formEl, false);
return;
}
const data = {
nonce,
comment: replyText,
commentParent: parentId,
postId: 424387,
uid: user?.uid,
};
fetch(`${adminAjaxUrl}?action=ep_create_public_comment`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
credentials: ‘include’,
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
setReplyLoading(formEl, false);
if (!response.success) {
displayReplyError(formEl, response?.data?.message);
console.error(‘Error posting reply: ‘, response?.data?.message);
return;
}
formEl.querySelector(‘.ep-reply-input’).value=””;
formEl.classList.add(‘tw:hidden’);
runCommentProcess(‘getComments’);
})
.catch((e) => {
setReplyLoading(formEl, false);
displayReplyError(formEl, ‘Network error. Please try again.’);
console.error(‘Error posting reply: ‘, e);
});
}
function submitReply(parentId, formEl) {
const input = formEl.querySelector(‘.ep-reply-input’);
if (!input || !input.value.trim()) {
return;
}
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user || !user?.uid) {
openLoginModal();
return;
}
setReplyLoading(formEl, true);
clearReplyError(formEl);
const data = {
type: ‘postComment’,
postId: 424387,
};
fetch(`${adminAjaxUrl}?action=ep_get_public_comment_nonce`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
if (!response.success) {
setReplyLoading(formEl, false);
displayReplyError(formEl, response?.data?.message);
return;
}
postReply(response?.data?.nonce, parseInt(parentId, 10), input.value.trim(), formEl);
})
.catch((e) => {
setReplyLoading(formEl, false);
displayReplyError(formEl, ‘Network error. Please try again.’);
console.error(‘Error getting nonce for reply: ‘, e);
});
}
function setupCommentListDelegation() {
const commentListDiv = document.getElementById(PublicCommentSelectors.LIST);
if (!commentListDiv) {
return;
}
commentListDiv.addEventListener(‘click’, function(e) {
// Reply button: toggle the inline reply form.
const replyButton = e.target.closest(‘.’ + PublicCommentSelectors.REPLY_BUTTON);
if (replyButton) {
const commentId = replyButton.dataset.commentId;
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user) {
openLoginModal();
return;
}
toggleReplyForm(commentId);
return;
}
// Reply cancel: hide the reply form.
const replyCancel = e.target.closest(‘.ep-reply-cancel’);
if (replyCancel) {
const parentId = replyCancel.dataset.parentId;
const form = document.querySelector(‘.ep-reply-form[data-parent-id=”‘ + parentId + ‘”]’);
if (form) {
form.classList.add(‘tw:hidden’);
}
return;
}
// Reply submit: post the reply.
const replySubmit = e.target.closest(‘.ep-reply-submit’);
if (replySubmit) {
const parentId = replySubmit.dataset.parentId;
const form = document.querySelector(‘.ep-reply-form[data-parent-id=”‘ + parentId + ‘”]’);
if (form) {
submitReply(parentId, form);
}
}
});
}
function setupUserAvatar() {
const usernameDiv = document.getElementById(PublicCommentSelectors.USERNAME);
const userAvatar = document.getElementById(PublicCommentSelectors.USER_AVATAR);
if (!usernameDiv || !userAvatar) {
return;
}
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user) {
return;
}
const fullName = `${user?.firstName ?? ”} ${user?.lastName ?? ”}`;
usernameDiv.innerHTML = fullName;
userAvatar.innerHTML = getInitials(fullName);
}
function openLoginModal() {
window?.tp?.pianoId?.show({ displayMode: ‘modal’, screen: ‘login’ });
}
function setupCommentSubmitButton() {
const submitButton = document.getElementById(PublicCommentSelectors.SUBMIT);
if (!submitButton || state.submitCommentButtonRegistered) {
return;
}
// Register a single click handler that checks auth state at click time.
submitButton.addEventListener(‘click’, function() {
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user) {
openLoginModal();
return;
}
runCommentProcess(‘postComment’);
});
state.submitCommentButtonRegistered = true;
}
function setSortOrder(order) {
state.sortOrder = order;
const newestBtn = document.getElementById(PublicCommentSelectors.SORT_NEWEST);
const oldestBtn = document.getElementById(PublicCommentSelectors.SORT_OLDEST);
if (newestBtn && oldestBtn) {
const activeClasses = [‘tw:font-bold’, ‘tw:text-blue-800’];
const inactiveClasses = [‘tw:font-normal’, ‘tw:text-slate-500’];
if (order === ‘newest’) {
newestBtn.classList.add(…activeClasses);
newestBtn.classList.remove(…inactiveClasses);
oldestBtn.classList.add(…inactiveClasses);
oldestBtn.classList.remove(…activeClasses);
} else {
oldestBtn.classList.add(…activeClasses);
oldestBtn.classList.remove(…inactiveClasses);
newestBtn.classList.add(…inactiveClasses);
newestBtn.classList.remove(…activeClasses);
}
}
displayComments();
}
function setupSortControls() {
const newestBtn = document.getElementById(PublicCommentSelectors.SORT_NEWEST);
const oldestBtn = document.getElementById(PublicCommentSelectors.SORT_OLDEST);
if (newestBtn) {
newestBtn.addEventListener(‘click’, function() {
setSortOrder(‘newest’);
});
}
if (oldestBtn) {
oldestBtn.addEventListener(‘click’, function() {
setSortOrder(‘oldest’);
});
}
}
runCommentProcess(‘getComments’);
listenForPianoLogin();
setupCommentSubmitButton();
setupCommentListDelegation();
setupSortControls();
});






