The $63.2 billion Diriyah Project, built around the UNESCO World Heritage Site of At-Turaif, is set to become Saudi Arabia’s premier lifestyle destination. Designed to meet the aspirations of the evolving Saudi consumer and the needs of a growing tourism market, BoF sits down with Diriyah Company’s chief business development officer, Alfie Gibbs, to learn more.
How Diriyah Company Is Building a New Luxury Ecosystem in Saudi Arabia
By BoF Studio
