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    Home»Fashion & Lifestyle»US Fashion & Lifestyle»How Swatch and Audemars Piguet Defied Collaboration Fatigue
    US Fashion & Lifestyle

    How Swatch and Audemars Piguet Defied Collaboration Fatigue

    Cathaleen ChenBy Cathaleen ChenMay 15, 2026No Comments1 Min Read
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    How Swatch and Audemars Piguet Defied Collaboration Fatigue
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    The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.

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    Cathaleen Chen

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