Jan Hutton has been named the new Chief Executive Officer (CEO) of the Bermuda Tourism Authority (BTA).
Hutton was most recently the Chief Executive Officer of Australian Tourism Data Warehouse (ATDW) and is a trusted advisor to governments, businesses, and international organizations driving destination competitiveness.
Her career spans more than two decades across the Middle East, Africa and Asia Pacific, her roles have included Managing Director within Ogilvy Group, Director at Nielsen Company, Chief Marketing Officer roles at Deloitte Consulting, South African Tourism, Destination Gold Coast, and Destination NSW. With global corporations such as Salesforce, Barclays, BHP Group having also shaped her career, she is widely regarded as a trusted voice for destinations navigating economic uncertainty and evolving consumer behaviour.
Hutton will be joining the BTA team on July 1, dedicating her early weeks to listening and learning from the team, industry partners, and community leaders.
BTA Chairman William ‘Billy’ Griffith said: “The BTA Board of Directors welcomes Ms. Hutton and looks forward to working with her for the ongoing advancement of our tourism product. She brings a wealth of experience in destination marketing, digital transformation, and visitor economy strategy across three continents.”
Griffiths continued: “Her expertise will help drive the BTA mission of making Bermuda a premier destination for visitors. Hutton joins the BTA at a critical time when new significant foundations are being laid in our visitor economy — new hotel capacity, airlift development, and product investment. Her role is to make sure the marketing and commercial strategy is ready to capture and capitalize on what’s coming.”
Commenting on her appointment, Hutton said: “I’m genuinely honoured to be joining the BTA, and I don’t take lightly the responsibility that comes with this role. Before I do anything else, I’m here to listen. The BTA team has been holding the line through a difficult period — they know this destination, they know this industry, and their perspective is essential. I’m coming in with eyes open.”
Hutton continued: “Bermuda is a rare destination — one with genuine emotional resonance, a loyal visitor base, and a proud tourism legacy. That legacy matters, and so does what comes next. Global destination marketing has entered the most transformative period any of us have seen — driven by AI, shifting traveller values, intensifying competition, and a fundamental reset in how people choose where to go and why.”
And she added: “No destination gets a free pass through that. There is real work to be done. Bermuda competes in one of the world’s most demanding tourism corridors. We have to earn our place every time. I’m here to do that work, alongside the team, our industry partners, and the community who are at the heart of everything we do. This is a shared endeavour, and I’m proud to be part of it.”
Acting CEO Erin Wright will resume her role as Chief Operating Officer once Hutton takes up the position.
Griffith said: “On behalf of the Board, I want to sincerely thank Ms. Wright for her dedication and leadership during her time as Acting CEO. She has provided critical stability and continuity for the organization during a significant transition period, while ensuring the BTA continued to deliver on its core mandate and strategic priorities.”
And he noted that: “Under her leadership, the organization strengthened key stakeholder relationships, advanced important initiatives, and successfully recruited several senior leaders who will help support the BTA’s next phase of growth and transformation. The Board is deeply grateful for her commitment to the organization, the industry, and Bermuda during an especially demanding time.”
For more, go to www.gotobermuda.com .
