New Heights, the podcast from Jason Kelce and Travis Kelce, kicked off a brand partnership with Home Depot on Monday, and it’s one of the cooler sports collabs going right now.
The campaign bridges two football worlds that don’t usually show up in the same deal – the NFL and the U.S. Women’s National Team. The concept is built around the “welcome to football moment.” It’s that universal experience. The game stops feeling like a game and becomes something much bigger.
The paid partnership post on Instagram said it straight: “Whether you’re in the NFL or on the USWNT, you’re gonna have a welcome to football moment.”
Simple line. Big idea.
Home Depot isn’t new to football territory. The Atlanta-based retailer has been one of the NFL’s major sponsors for years. Extending that relationship through New Heights makes sense. But the USWNT angle is what pushes this campaign somewhere interesting.
Women’s soccer in the U.S. carries real cultural weight. The national team has four World Cup titles and consistently pulls massive TV numbers. Framing USWNT athletes alongside NFL players under the same football experience is a statement. The campaign keeps things friendly, but the message lands.
New Heights is the right platform for this kind of move. Jason and Travis Kelce launched the podcast in 2023 and built it into one of the biggest sports media brands in the country. The show regularly hits the top of sports podcast charts. Jason retired from the Philadelphia Eagles in 2024. He’s widely considered one of the best centers in NFL history. Travis is still with the Kansas City Chiefs, one of the most talked-about players in football right now. Their fanbase is huge and it skews wide – way beyond the traditional football crowd.
That makes them a solid fit for a cross-sport campaign like this.
Sports marketing has evolved a lot. Slapping a logo on a broadcast slot doesn’t move the needle the way it used to. Campaigns built on real athlete stories land better. Fans can tell what’s real. Home Depot seems to get that. Tying their brand to a shared human experience across two sports is a smart play.
This Home Depot deal fits the New Heights brand well. The show is football-first and personality-driven. Thinking bigger is kind of in their DNA.
With the NFL preseason getting closer and the USWNT deep in their summer schedule, the timing is sharp. Both sports are getting eyeballs right now. New Heights put themselves right in the middle of that Venn diagram – and brought Home Depot along for the ride.
