Jennie Ruby Jane fronted a new Chanel editorial for Dazed Korea, confirmed on Instagram today with a caption crediting the full creative team behind the shoot.
The post tagged Dazed Korea and Chanel’s official accounts. The creative credits are the story: photography by Zoey Grossman, styling by Sam Woolf, hair by Olivier Schawalder, makeup by Joy Nara, and nails by Zola. That’s a team assembled for something worth paying attention to.
Zoey Grossman’s involvement says a lot about the ambition of the project. The Los Angeles-based photographer has worked with some of the biggest names in entertainment. She’s built editorial credits across Vogue, Rolling Stone, and a long list of major fashion publications. Her portraits have appeared on magazine covers internationally, and she’s known for pulling something genuine from her subjects. That quality matters in editorial fashion work.
Jennie and Chanel go back nearly a decade. She became the French house’s global ambassador in 2017, one of the earlier high-profile examples of a K-pop artist stepping into a long-term partnership with a European luxury brand. Since then, the collaboration has been consistent. It’s included front-row appearances at Paris Fashion Week, campaign work, and now a full editorial spread through one of Korea’s most respected fashion magazines. It’s aged well as a partnership. Nine years in, it still produces stunning imagery.
Dazed Korea is a fitting vehicle for it. The magazine has built a reputation on bold creative direction and a visual identity that doesn’t stay local for long. Pairing Jennie with Chanel through Zoey Grossman’s lens produces exactly the kind of editorial that circulates internationally. This shoot has all the ingredients for that kind of reach.
The Instagram reveal has drawn over 1.54 million likes today, an impressive number for a fashion editorial reveal rather than a music announcement or a major personal moment. It reflects an audience that spans K-pop, high fashion, and the global entertainment conversation. Jennie sits at that intersection more naturally than almost anyone.
That cross-category presence has only grown. Her debut solo album “Ruby” dropped in 2024 and established her firmly as a solo act. That added real weight to a public profile that was already substantial through BLACKPINK. Fashion has always been woven into how she presents herself, not as an afterthought but as a core part of the Jennie Ruby Jane identity.
Collaborations like this one reflect that clearly. Chanel doesn’t deepen a partnership over nine years without seeing real returns on both sides, creative and commercial.
The full editorial spread hasn’t been given a release date yet. The response to today’s reveal, though, suggests it will be worth the wait.
