Kacey Musgraves teamed up with Stanley 1913 today on a co-branded drinkware collection called “Middle of Nowhere,” now live on Stanley1913.com.
Musgraves announced the partnership on Instagram. Her caption was warm and a little wry: “Here to keep the dry spells away and the good times flowing in the Middle Of Nowhere.” Knowing her, that’s about right.
The collection name is a natural reflection of her identity. Musgraves grew up in Golden, Texas, a small town in East Texas. It’s the kind of place you don’t pass through by accident. Her roots there have quietly shaped her songwriting from the start. Her 2013 major-label debut, “Same Trailer Different Park,” introduced listeners to that small-town perspective through songs about staying put and the particular pull of fitting in somewhere small. “Middle of Nowhere” sounds more like a song lyric than a product name.
Her career trajectory since then has been one of the more quietly remarkable in country music. The 2018 album “Golden Hour” earned her four Grammy wins, including Album of the Year at the 61st Grammy Awards. It found a wide pop audience and didn’t trade away the rural warmth of her earlier work. She followed that with “star-crossed” in 2021, a heartbreak record with a distinctly more vulnerable tone. Across all of it, that small-town soul has stayed consistent.
Stanley 1913 has been building a lifestyle presence beyond its core drinkware business for a few years now. The brand was founded in 1913 by inventor William Stanley Jr. It built its reputation on rugged, insulated bottles and containers for outdoor use. In recent years, it saw a surge in mainstream pop-culture attention, with limited-edition releases drawing serious social media buzz well beyond the drinkware category. The company has leaned into that momentum with co-branded collections with musicians and athletes.
Musgraves’ public image has always matched her music. Sunlit photography and a genuinely unpretentious energy have defined her public presence. A drinkware line named for the middle of nowhere extends that feeling naturally.
This appears to be Musgraves’ first collaboration with the brand. The launch is low-key for an artist of her profile. She posted a caption on Instagram and left it at that. The collection is named for a place many people dream of leaving. She’s spent her career making it feel like home.
The “Middle of Nowhere” collection is available now at Stanley1913.com. Musgraves’ announcement didn’t include a product breakdown, but Stanley’s lineup centers on insulated tumblers and bottles.
