Lewis Hamilton posted a quiet two-word teaser on Instagram today, pointing toward an EA Sports reveal set for Wednesday, May 20.
The caption read “A New Era.” He tagged EA Sports F1, added a racing car emoji, and closed with the hashtag #F125SeasonPack. Hamilton offered no gameplay footage or content details, letting the phrase carry the message on its own. The post pulled in more than 420,000 likes, a strong number for a teaser with no preview content attached.
The #F125SeasonPack tag points to a content drop inside EA Sports’ F1 25 title, tied to the current 2026 season. Season packs in the F1 franchise typically add updated liveries, refreshed driver data, and circuit tweaks. The goal is to keep the game aligned with what’s happening on actual race weekends. What specifically this pack includes is still unknown. Wednesday’s reveal should answer that.
Hamilton is a genuinely fitting choice to front this campaign. He’s a seven-time Formula 1 world champion. His name reaches well beyond the motorsport community. Beyond racing, he’s built a real presence in fashion and entertainment. He’s also at a meaningful point in his career right now. His move to Ferrari became one of the sport’s most talked-about recent stories. He spent more than a decade at Mercedes before making the leap. Ferrari is a different world in terms of history and fan passion. The phrase “New Era” sits naturally against that backdrop.
The F1 game franchise releases annual titles, with season content bridging the gap between full launches. Drops tied to the live calendar keep the game feeling current. For players invested in the real sport, that kind of detail matters. Wednesday’s reveal could confirm the specific contents. Current-grid liveries or content tied to Hamilton’s Ferrari would be natural inclusions.
EA Sports has held an official Formula 1 license for years. The franchise started under Codemasters. EA acquired the studio and kept the series running, growing it into one of the most popular motorsport games available. Annual releases have built a steady community, and season packs keep that audience engaged between full game cycles.
Timing the reveal for mid-May makes sense. The European racing calendar is in full swing and viewership is strong. Formula 1 has attracted a large new wave of fans over the past several years. The sport’s audience is younger and more globally connected than it used to be. EA Sports has benefited from that shift, and season content matched to the live calendar is a key part of that appeal.
Putting Hamilton front and center for this reveal says something about how the brand sees its audience. He’s the sport’s biggest name and one of its warmest public presences. The phrase “New Era” could reference his Ferrari chapter or simply the in-game content. Either way, it gave the post a clean, memorable hook.
Wednesday’s announcement will fill in the details. For now, Hamilton’s teaser has done its job rather well.
